Broaden the brief
Define success for people at the margins, not only the average user.
Assess your organisation, uncover barriers to participation and take practical action across products, services, policies and innovation ecosystems.
Understand your current position, select useful actions and return to review progress.
Reflect on practices and establish an honest starting point.
Recognise strengths, barriers and priority areas.
Choose role-relevant actions for your context.
Track outcomes, listen and reassess over time.
Use these prompts at the start, at decision points and before launch.
Define success for people at the margins, not only the average user.
Include lived experience in choices, budgets and accountability.
Look across language, cost, access, disability and digital skills.
Test early with the people most affected by the outcome.
Ask who benefits, who carries risk and whose experience stays invisible.
Create safe feedback loops that continue after launch.